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21 Jul

General Contractors Need Cost Estimating Software – Here’s Why!

Success in construction is dependent on a number of factors. Among those factors is cost estimation. Cost estimates help ensure the profitability of the project. General contractors, therefore, should make accurate estimates the first time around to save on time. Cost estimation is no walk in the park and, therefore, requires time and costs money. It can be challenging and expensive when an estimate is expensive but contractors still require the estimates to get material for the project. Today, general contractors rely on cost estimating software although some contractors still employ the old school ways of construction cost estimation. The estimation software has advantages over the old school methods which make it desirable. For a smaller project, contractors may deem estimation software unnecessary; however, it is imperative for large projects. With this in mind, it is important to look at construction estimation software, its strengths and why all general contractors, small and big should consider using construction estimation software. Besides the ease and accuracy that comes with estimation software.

Cost Estimation Software

Cost estimation software ensures that estimates are accurate, up-to-date and take less time with the estimation process. Moreover, with cost estimation software, contractors stay up to date with the latest market values which makes estimation seamless. Other qualities of cost estimation software include:
  • Accuracy in Cost Estimating

Accuracy in Cost EstimatingThe main advantage of cost estimation software is accuracy. General contractors don’t have to worry about the human error when using the software and, therefore, inaccuracies are reduced in the quotes. For a general contractor, an inaccurate estimate can cost them a project since most clients take bids from several contractors before picking the most affordable and efficient. The secret for general contractors when placing bids is to have competitive pricing. A very high bid will be rejected and a very low bid will raise concerns with clients. The most damning inaccuracies for contractors are inaccuracies with Material Take off than with labor costs. Takeoffs are crucial to cost estimation for projects and therefore general contractors should be careful with the estimation process. Takeoffs tend to be inaccurate most of the time because they list materials in bulk and, therefore, it can underestimate the materials or even overestimate the materials required. Despite the inherent inaccuracy, takeoffs are essential to constructing a competitive bid that tramps over the competition. The inaccuracies in estimation mainly stem from drafting estimates that don’t align with market values. Manual take offs are often inaccurate due to oversights and sometimes incorrect incorporation of parameters from the drawings. The detail is everything when it comes to construction cost estimation and general contractors cannot afford to overlook even the smallest design details on a blueprint. With construction cost estimating software, many of the challenges of manual estimation are addressed. The software reduces human error and coupled with digital take off, the accuracy margin is better. Secondly, estimation software can project different costs for materials. Moreover, the software can help the contractor build a database for commonly used materials and their estimates in line with market value. However, general contractors must constantly update these databases. Having a database with estimates for commonly used materials saves the general contractor time. Instead of spending time contacting suppliers, they can get estimates from the database and cut down the time it would take to manually estimate material costs.
  • Saves time

Construction Estimating Tips That Will Save You MoneyDoing math by hand takes time, time that could cost a general contractor important projects. Therefore, to save on time that an estimator would spend making estimates manually, construction estimation software helps speed up the process. In earlier versions of the contractor estimating software, speed was not one of the advantages since it took almost the same time as doing it by hand. However, advances in technology have seen that estimating software is faster and more reliable and therefore increases profitability for contractors. Cost estimating today can incorporate various aspects of construction data and also features an easy to use user interface. General contractors don’t need to learn to code or be a computer whizz to use the program. What the software does is bring together all relevant information for a construction project including takeoffs and markups.
  • Consolidated information

Consolidated informationScattered information can be painstaking for general contractors and with construction software that consolidates all information, the process is easier. Estimates can be produced faster with information in one place. With a program that is capable of creating estimates from start to finish, general contractors are now more efficient. The first step is loading all the information about the project into the estimating software. The software allows general contractors to customize the display of data on the program and that makes it easier to hide data that is no longer relevant to the process and show relevant data. Consolidated information helps general contractors place more bids since they are more efficient and this increases their chances of winning bids and getting to work on construction projects.
  • Data sorting

data sorting softwareUploading data onto the software is half of the process and the other half is making sense of the data. In the past, general contractors could load all the information from a project into excel sheets, however, that didn’t make the manual estimation more efficient and accurate. To improve productivity, it is essential to render the data loaded as readable and presentable to improve workflow and efficiency. Data sorting is not an easy process when done manually. Contractors spend hours combing through data sources. However, construction estimating software helps speed up the process. A general contractor estimating software ensures data is sorted in the best way possible to make the process seamless.
  • Digital takeoffs

Digital takeoffs SoftwareSome contractor estimating software has the ability to perform digital takeoffs. Digital takeoffs are more efficient than manual takeoffs because they cut down on the time it takes an estimator to complete a takeoff. Another advantage of a digital takeoff is direct generation from the blueprints. As a result, the strenuous process of manual takeoff generation is eliminated. As a matter of fact, digital takeoffs can reduce the time it takes by up to half. General contractors, however, need to keep in mind that not all contractor estimating software has built-in digital takeoff capabilities. For such programs, estimators have to juggle two programs to consolidate the takeoff information with the cost estimation data. With that in mind, a software platform that has built-in digital takeoff capabilities is more efficient and desirable.
  • Bid day analysis

Bid day analysis softwareRapidly comparing bids from subcontractors can immensely help general contractors in their estimate process. The availability of this feature in contractor estimating software enables general contractors to carry out a bid-day analysis of subcontractors and make selecting a bid easier. Quickly comparing bids from subcontractors and groups of subcontractors makes contractors more effective. Estimating software allows contractors to group and compare bids from different categories of subcontractors.    
  • Markups

markups for profitEvery project that a general contractor secures should have enough margin to maintain profits and growth. Adding markups takes time that general contractors could spend elsewhere. Contractor estimating software makes the process of adding markups easier and faster. In some estimating software, markups for profit and overhead are calculated automatically which leaves the contractor with time to work on the estimates. Instead of taking time to determine whether a bid is profitable, the program does the work for you. Moreover, the program enables contractors to determine whether the bid is falling under the budget at any point in the estimation process. With contractor estimating software, the markup process is more intuitive, accurate and faster.
  • Reporting

 cost estimating software Reporting functions in cost estimating software is a great advantage for general contractors. This function assists contractors inefficiently producing customized reports. The reporting feature of estimating software gives contractors an edge over their competition. First, built-in reporting functions in a cost estimating program saves time. You can run reports directly from your cost estimating program which removes the need for juggling multiple programs. Moreover, reporting capabilities reduce delays and save money and time. Using one program for all the estimation also helps reduce inaccuracies that several programs could cause. Transferring data from one program to another can cause errors that make the estimates inaccurate. For general contractors, the ability to compile all the data you need for an estimate in a central database is imperative. It is even more advantageous if the program allows reporting. With all the data from a central place, contractors can create a variety of reports without losing data, having inconsistencies or going through the tedious manual process. A general contractor, using cost estimating software can get a detailed analysis of their cost estimates while at the same time producing a material list for vendors and a report of the takeoff.

To Sum Up

Cost estimating software streamlines the process of formulating construction cost estimates and helps general contractors produce competitive estimates. The power of the cost estimating software lies in the speed and accuracy of producing estimations. Each of the functions of cost estimating software is essential. However, the true capabilities of the program are realized when all the functions are used together as a comprehensive tool. The reporting capabilities of estimating software relate directly to its ability to produce accurate and competitive estimates. The user interface of estimating software is easy to familiarize with and therefore general contractors can customize views of the data entered into the program. When all the features come together, you can easily generate detailed estimates in less than half the time it takes to conduct manual estimates. All in all, contractor estimating software is an excellent aid for contractors which makes bids more profitable and helps you secure more projects. It is, however, important to note that cost estimating software does not negate the importance of skill, expertise, and experience.

29 Jan

Facebook Marketing For Construction Businesses

Facebook marketing for construction businesses is one of the best platforms that your construction business can be on today. It opens lots of doors in terms of reaching your target marketing quickly and effectively. Even though Zuckerberg and Saverin may have created Facebook to ease the pains of socializing, it has become a great advertising platform. Do you know how Facebook makes most of its revenue? Yes, you guessed it; advertising! Why not get with the flow and take your business to Facebook? Do you already have a Facebook page for your business? If the answer is YES then great. If the answer is NO then you need to set one up ASAP. The process is quite simple and that is what we are here to help you with!

What is Facebook marketing for construction businesses a good thing?

Facebook is a great platform for sharing your vision mission and values of your business with potential customers and potential employees on social media. It is great for showcasing your work to potential customers and promoting your brand within your local area, nationally or worldwide.

Why would I use Facebook for construction marketing?

Facebook ads marketing for Construction CompanyOne of the great things about Facebook is advertising that allows you to do targeting and retargeting. Its marketing allows you to dial in on your audience who you are sending you marketing messages. This means it can be completely focused on your target market. Facebook allows you to use the platform that you create to find people who are potentially good fits for your business. Potentially good fits are people who are looking for the type of service you offer which makes it much easier to market your services to them. In this way, you can get potential customers without breaking a sweat.

When to start using Facebook for my business?

People who wait until they are ‘ready’ will always miss great opportunities. If you are waiting for the ‘right time’ to come then stop waiting; it will never come. Whether your enterprise is 2, 5 or 10 years you will still gain a lot from marketing using Facebook.

How do I start using Facebook for my construction business?

Well, this is where we come into play. We have helped a number of businesses get on to Facebook. Note, however, that it takes time to see returns. Facebook has generally a long-term strategy for
  •   Building likes,
  •   Followers,
  •   People commenting on your information or
  •   Contacting you through Facebook.
Facebook is a great place to collect instant reviews from your customers. A number of potential customers will see that other people have previously used your business and liked what you had to offer. It really is one of the most up-to-date platforms that you can use in order to promote your business today.

What Facebook strategy is good for a construction business?

There are a number of different strategies for the different types of businesses in the construction industry. For instance, the strategy that electricians, plumbers, carpenters, landscapers would use will vary from that of a multinational construction company. facebook marketing strategy The trades businesses that focus on business to customer relationships; say a homeowner would use an offer promotion strategy for Facebook. For example, an electrician may offer a certain type of light fittings to be installed for a certain price if customers contact them through Facebook. These targeted offers would be shown to people in relevant areas as set out by the marketing strategy campaign groups on Facebook. A multinational construction company may promote its vision mission and values in order to attract new professionals or tradespeople to their business. They may also promote things that they do outside of construction such as charity days, golf days or other things that they do for the local communities in which they operate.

What would I promote on Facebook and who would it reach?

Facebook construction marketing strategy As I stated above, there are a number of different things that you can promote on Facebook depending on the type of business that you're in be it business to business or business to customer. Some of the best stuff to promote are videos, blog posts and photos of your most recent work so that people can get an up-to-date view of what your business is up to.

So how can we help with your Facebook marketing for construction businesses?

Over the past four years, we've helped create and run numerous Facebook pages for six different businesses. We now have a small team that does all the work including setting up and management of the social media platform. We have a passion for construction and we understand the business models very well. Our mission is to combine this knowledge with our experience to help construction businesses get online and improve their online presence. We would like to talk to you today! Give us a call or send us an email with a link to your website if you have one already so that we can discuss the potential of working together to get your business online. We are so excited to hear from you and satisfy all your marketing needs! If you require marketing for construction business for an upcoming construction project, get in touch with us without delay and we will smoothen the process for you. Head to our Contact Us page and communicate your requirements to us right away.

29 Jan

Construction Business Website Marketing

Before we get into the nitty-gritty of construction business website marketing and SEO, the first question you need to ask yourself is do you have a website already? If the answer to this question is YES then that's a great start. However, if the answer to this question is NO you need to get on to this. Having a website for your business is the starting point for being online. It is 2019 and every business needs to have a website, regardless of the industry in which it operates.

What is a website?

A construction business website marketing is a combination of brief pages that are built online which allows you to showcase your business, the work you do, the services you provide, and other projects you've previously worked on. It also allows you to provide testimonials or reviews from clients who have used your services.

What is SEO?

SEO stands for search engine optimization. In a nutshell, the search engine optimization of a website allows search engines such as Google to connect your website to the relevant searches that people are making every single day. For example, if your website is about concrete Google is not going to match a website with websites about shoes. If you are typing in concrete companies in your location the search is going to bring up concrete companies in your location. Search engines do this by looking at your website, the keywords and what your website is about. The search engine bots then connect your website’s about with what people are searching.Construction business website marketing It is extremely important for the search engines to connect to the website with the most relevant searches to get it right. It takes time for the search engines to realize what your actual website is about. There is a lot of backroom work that has to be carried out on a website in order for it to be relevant to The Searchers. It is that simple. Think of SEO like this; your website is a brand new shiny car you have just bought. It has all the bells and whistles that you have asked for everything is working and it looks fantastic. Now you want to take it for a drive to show off your new car/website. Well, SEO is like the fuel that you put in your engine in order to be able to drive the car. If there is no fuel in the engine, the car will be useless as it cannot take you anywhere. Without SEO, potential customers will not be able to find your website based on their searches. Again, it's that simple.

So why do I need a website?

What is websiteGreat question! So how do potential customers find you your work in previous projects and the services you provide currently? If you already have a construction business marketing website they probably look there which is cool. If you do not have a website, where do people find you?  In order to maximize your exposure to new customers having a website is essential. These days customers do a lot of research prior to buying from business and the first place they will look is the company website. When was the last time you looked in the Yellow Pages or anywhere else other than the internet to find out information about a new business or service? I bet you haven’t looked in a long time. I suppose now you do see why your business MUST be online in this day and age.

What do I need to include on my website?

There is no better place to source for ideas than your competitors’ websites. Find out what they are putting on their sites from projects information and clients’ photos to blogs and testimonials. Do they have social media channels? Wait, do they even have a website? (Of course, if the answer is NO you have to tell them to read this blog LOL!). Good websites typically have a:Website Structure Development
  •     Homepage
  •    ‘Contact us’ page
  •     Multiple projects pages
  •     Services pages ( which should always be separate pages for separate services       you provide)
  •     Maybe a gallery page
  •     And maybe a blog page
Other things may be added to make the website more industry-specific but for now, we will stick to the basics listed above.

Of photos and content...

website contentIt is always great to have your own photos on your website. Photos of previous work, photos of past work and photos of your major achievements as a company whether that is employee recognition schemes or milestones within your business are good for your website. Professional photos are good but not mandatory as most phones today can take quality photos that can be used on websites. If you do not have any good photos of your own, there are tons of photo stock images and but can be to choose from. From experience, I have found that best to write the general Bare Bones of the content and then have a professional content writer build it into something professional. Professionals will take your desired content and polish it. The end product is an awesome piece crafted in the right type of language that speaks to your target customers.

Do I really need testimonials?

Client TestimonialsYes, you do! Trust that these are great to have on your website. Whether it is a written review, a video review, a photo review or any other type of review; testimonials let potential customers know that people have used your service and have been happy with what you offering. The best way to get testimonials is to talk to your most trusted customers and just ask them for a review in their own words.

What can we do for you?

We have been in this business for four years and you best believe that we have created and managed numerous websites for six different businesses. We now have a small team that basically does all the work you need including:seo to do list
  •    SEO social media management
  •    website creation
  •    content management
  •    content creation
We have a passion for construction and a very broad understanding of the business models. It is this knowledge that we are combining with our experience to help construction businesses get online and improve their online presence.

What if I have an existing website

Having a website is but a start, remember? We also need to ensure that your website meets all of today’s guidelines. For instance is it compatible with most, if not all, mobile devices? This is one of the number one ranking factors that search engines take into account. We can also help you keep your profile photo services and any other content up-to-date in. We may also need to review the SEO strategy for your business is. With an existing website, this strategy may need to be updated or completely changed in order to help your website rank higher on the search engines. Right, let’s do this! We would love to talk to you today! Give us a call or send us an email with a link to your website if you have one already. Our entire team is eager to meet you and chat the way forward for your construction business. We look forward to hearing from you, getting your business online and keeping it right at the top! If you need assistance with construction business website marketing don’t look further than Measure Manage. We can provide the support and guidance your business needs to reach the next level.

29 Jan

Marketing for Construction Businesses

MARKETING FOR CONSTRUCTION BUSINESSES

With marketing for construction businesses, you have probably heard the term ‘marketing’ is used to mean ‘selling’ or ‘advertising’ but is that all there is to marketing? Granted, these are fundamental elements of marketing, however, marketing goes beyond simply advertising to make a sale. It is a strategic plan highlighting the strengths and weaknesses of your construction business. Marketing allows you to make use of your competitive edge, pricing structure, and market demographics to drive sales. In marketing, as in most construction activities, it is crucial to plan and monitor performance.

Why should you market your construction business?

business development in construction
You have set up the perfect construction business. Your skills are top-notch, your customer service is excellent and your delivery prompt. Now all you have to do is open your doors and the sales will trickle right in, right? No.  For you to make sales and achieve the desired profitability, you must put in more work to attract customers to your business. Marketing enables you to expand your market while retaining existing clients. The market is full of businesses just like yours, if not better and consumers are spoilt for choice. Developing the right marketing plan for your business is a sure way to motivate people to pick you over your competitors.

Is there a specific time for marketing your construction business?

The competition starts as soon as you open your business and grows every moment thereafter. This means that there is no right time for marketing. However, marketing needs vary from business to business. For example, a new business may need to market itself in order to familiarize people with its products and services while an established business may require marketing while launching a new product or service.

Developing a market plan

developing marketing plan Marketing for construction businesses is hardly a one-size-fits-all affair as marketing needs vary from business to business. This also means that each business comes with its unique marketing budget and target market hence the need for a market plan. A good market plan is thorough, competitive and all-inclusive. It must be monitored and adjusted where necessary. The construction business is rather dynamic therefore your marketing plan must be adaptable to the changing environment. The following are the steps to developing a sound marketing plan;
  • Set your goals

set marketing goalsDetermining an objective helps to focus your energy, time, and resources to a specific thing. Whether you are looking to grow revenue or increase the market share of a specific product/service, your objective must be clear and measurable. If your company has many revenue streams, it is best that you develop a marketing plan for each as their markets will vary.  
  • SWOT analysis

Swot Analysis
Together with your staff, analyze the strengths, weaknesses, opportunities, and threats of your business. What advantage do you have over your competitors? How stable are you as a business? Does your team possess the required skills? What is your financial strength? What opportunities lie ahead of the business? Are you in a position to grab some of your competitors’ clients? Are your competitors’ charges much higher than yours? What problems do you foresee?
  • Market analysis

importance of market analysisDetermine opportunities for growth and work on those in which you already have an advantage over your competitors. Take into account the cost and barriers to entry. Challenge new markets that are most aligned to your business objectives.  
  • Develop a budget

    Develop a BudgetIt is almost impossible to come up with a perfect marketing plan. You will need to adjust it along the way. The key is to be realistic so that you do not end up stretching your resources too far. Be creative and promote to as many folks as you can comfortably manage to. Consider the extra hands you will require in case the marketing plan brings additional work as expected. Start looking for an alternative source of labor.
  • The marketing mix

The next step is to create a list of possible avenues to reach your target audience. Examples include; local radio stations and television ads, the company website, social media, magazine and newspaper advertisements, sponsoring local events and community outreach. The composition of your marketing mix should be based on your target demographics. Analyze your past clientele to get a feel of who your average client is. Think out of the box to come up with the best mix.
  • Monitoring

MonitoringCompare your sales to the sales of the previous year. Are your efforts paying off? Request feedback from clients and measure it. What do they think of your customer service? Does your business have a good reputation? Get to understand your business and the construction business as a whole. A marketing plan is only worth it if it helps your business to grow.
 

Ways to market your construction business

Way of construction marketingThe list of marketing options in construction is endless. However, here are a few to start you off;
  • Social Media

Forget newspapers and magazines; the internet has become the go-to source of information. A strong social media presence is crucial for your construction business. Twitter, Facebook, and Instagram provide a platform where potential customers can access you at the touch of a button.

You may post testimonials from actual people on your social media page so that potential customers can read. Put up pictures of sites you have worked on and encourage customers to do the same.
  • Online search engines

The co-founder of Fit Small Business, Marc Prosser advises that you should ensure your business appears at the top of online search engines especially locally. This is because the first place potential customers look is online.
  • Support local activities

Offer corporate sponsorship to a local community group, school or sports team. You may also form a company team of y our own and invite partners or customers to team-building competitions. Cara Moroze, King Rose Construction’s communication manager advises that this should be done annually.
  • Create a custom logo

Develop a custom logo that will help people recognize your brand. Companies such as apple and hp have maximized on this. It is hard to miss their products from a group of many.
  • Word-of-mouth

Partnering with local communities will get you free word-of-mouth advertising. If people associate your business with good deeds, they are likely to refer their friends and family to you. You may also develop a program to motivate customers to tell other people about your services. For example, you may offer a gift or discount for every referral a past customer sends you.

So How can we help you with your Marketing For Construction Businesses?

construction marketing Our company has been providing marketing solutions to businesses for four years now. Our small but dedicated team does all the work for you including;
  • SEO social media management
  • website creation
  • content management
  • content creation
Our passion for construction and understanding of the business is unmatched. This combined with knowledge and experience is what makes us the best at what we do. Contact us today and let us get you the online presence that your business needs. Right, let’s do this! Give us a call today or send us an email with a link to your website and we can chat the way forward for your business. We are so excited at the potential of working together to get your business online. We look forward to hearing from you. Measure Manage is committed to ensuring we satisfy all our customers’ needs at a reasonable cost. We always want to learn new ways to improve our services. Leave us a comment and let us know what you enjoyed and what you did not like. Remember, Measure Manage is always willing and available to answer your questions.
If you need assistance with marketing your construction business don’t look further than Measure Manage. We can provide the support and guidance your business needs to reach the next level. JOIN US ON LINKEDIN NOW and do not miss out on our latest blogs!

16 Jan

Google AdWords Construction Marketing: Is This the Way Forward for Construction Business in 2019?

Google AdWords Construction Marketing

Google AdWords Construction Marketing is an important part of running a business. After all, the goal is to make sales, hit targets and attain profitability. Getting repeat business may be difficult but at least these are customers who already know about your services. Attracting new customers, on the other hand, maybe a bit of an uphill task. These are people who may have never heard about your business or have heard about it but are still skeptical.Pay Per Click It pays to remember that the market is rife with competition and consumers are spoilt for choice. Marketing is a company’s way of helping consumers to make a decision on who they want to buy from. Google Ad Words allow businesses to get to, and stay at, the top of Google search pages. All one has to do is pay for selected keywords which are most relevant to one’s business.  

What is a keyword?

What is keywordsA keyword is a phrase that you type into a Google search bar in order to find what you are looking for. For example, someone is looking to find house builders in Perth. The person types in "home builders in Perth". Google then scours the Internet for the relevant companies who provide a home building in Perth. These companies are then shown to the potential customer who then decides if these companies are relevant to what they are looking for. If the companies which are shown are not satisfactory then the person simply enters a new search. It really is that simple.

Google AdWords Construction Marketing work?

Basically what Google allows you to do is to bid on the keyword you want potential customers to find your business with. There may be a lot of competition for particular keywords like ‘home builders in Perth’. In such instances, the cost per click would typically be high. However, if there is little to no competition the cost per click would be lower.Google Ads for Construction Business There are two things to consider when using Google Ad Words; the cost per click or CPC and the impressions. An impression is when someone searches for that particular keyword that you have bid on but does not click on your advert. You only pay when someone clicks on your advert. Impressions can be used to find out if your advert is relevant to the keyword that people are typing in. Google does the job of making sure that your advert is relevant.

How is a Google AdWords Construction Marketing campaign set up?

Google Adwords SetupIn order to set up a Google Ad Words campaign for a construction business, you have to segment your keywords into specific services. Each segment would then have its own landing page which contains the relevant keywords being typed in by potential customers. This means that when someone types in the keyword and your page appears the page is relevant to exactly what they are looking for.

What is a landing page?

A landing page is simply a smaller website that is specific to one service of your business. It is typically not part of your website so that when someone clicks onto your landing page they are not distracted by all the other different pages of your website; they are completely focused on this one page. A landing page helps to keep potential customers focused on a specific service.What is landing page To reap the most out of your landing page, it is best that you have an offer, sometimes referred to as a ‘tripwire’, for the potential customer in order to draw them in. You may also include a call-to-action to set up an appointment or even buy now. A good sales copy on the landing page is also very important in order to attract and entice your customer to using that call-to-action contact with you.

Is Google Ad Words the best move for my construction business?

Google Ad Words allows you to instantly promote your business on the front page of Google. This means that customers can find you once all your campaigns are set up and are relevant to what they are searching for. It allows you to gauge the market by using the impressions to find out if it is something that the market is looking for. Google Ad Words also allows you to find niches based on keyword searches.

Are there any drawbacks to using Google Ad Words for my construction business?

Google ads marketing for construction businessAs with most things made by man, Google Ad Words has drawbacks. For instance, it can be costly depending on the competition to get a keyword you are interested in pursuing. It is not a long-term solution. SEO is your long-term solution for your business website. Another drawback is that not all people like to click on the top three searches on Google; some people prefer to scroll all the way down to the organic search to find what they are looking for.

Here’s what we can do for you

Four years ago, we created a company that has been helping businesses just like yours attract and retain customers. Through the years, we have created and managed productive Google Ad Words accounts for six different businesses. We are a small team that will do all the work your business needs be it:
  •    setting up
  •    keyword researching
  •    implementing
  •    reviewing and
  •    refining the Google Ad Words accounts
We are all particularly experienced in building landing pages specific to the Google Ad Words campaigns. The team is made up of members with a passion for construction who understand the business models very well. We continue to combine this knowledge with our years of experience to help construction businesses get online and improve their online presence. Do not hesitate to talk to us today! Give us a call or send us an email with a link to your website if you have one already. We are always available and willing to chat and discuss the potential of working together to get your business online. We look forward to hearing from you. If you need assistance with marketing your construction business don’t look further than Measure Manage. We can provide the support and guidance your business needs to reach the next level.

23 Dec

How To Become A Quantity Surveyor?

How to become a quantity surveyor may seem like a daunting question to ask but read through this blog and it should give a good understanding of the routes you can take to achieve this goal. The first thing you need to do is review our blog about what a quantity is and the roles of a qs. Once you understand the roles and duties then you can look at your life, personality, specific goals and possibly where you want to be in the world. All these factors will help you to determine how you will become a quantity surveyor with the guidelines set out below. You need to review if the job will provide you with the salary expectations to lead the lifestyle you like, the work hours and conditions that you will face if you become a quantity surveyor. Also, it is important to know the types of people you be involved in your day to day life at work and make sure you are comfortable with that. Being a quantity surveyor might seem like an easy job, but in fact, there’s a lot more to it than most people imagine. It is, therefore, advisable to make sure you know what the job entails before you take the plunge. It is a bit like being an accountant, a lawyer and a financial advisor all at the same time. You must manage your client’s money during the construction (accountant), advice on commercial contracts (lawyer) and ensure that construction work is carried out in the most efficient, cost-effective way possible in order to maximize value or profit. The size of the company you work for will determine how much of each of those three disciplines you will be exposed to. For example, in a large contracting company, they may already have a lawyer who will prepare and negotiate contracts with clients, but for a smaller business with fewer resources, you may be required to wear all three hats at once. Below is my guide to the route you can take. We go in-depth to show you the advantages and disadvantages of each route with some approximate ages for starting. The outcomes that can be achieved from each route are also outlined to explain at the end of each route what you will likely end up with.  Full-time study route Duration: 3 – 4 years of full-time study (one year of placement). Location: University. Age: 18 – 25-year-olds approximately. Benefits:

  • Fastest time to become qualified.
  • In holiday times you could secure placement to put your skills into practice and possibly earn some money.
  • More time to complete coursework and study.
Disadvantages:
  • Generally, not much time to work during term times due to the study loads and requirements so financially it can be difficult.
  • Courses can leave a student with a lot of debt at the end which will need to be paid back once you start working.
  • Usually, not much experience or practical skills gained during the course and employers would have to train you how actually work on the job.
Outcomes: Doing a full-time course will mean you will be qualified faster. The workload of exams and coursework can be intense however you should have more time to complete the work in your free time. At the end of the course, you will have a good textbook idea of being a quantity surveyor but not much practical experience to use. Some full-time course requires you to complete a year of work experience usually in your third year. This allows the student to gain insights on applying for jobs, interviews and what the day to day life of a quantity surveyor would be if they were successful. The years' work experience allows them time to apply what they have learned in university as well as learn on the job from experienced quantity surveyors. This really does benefit the students going into the final year as they will have some practical experience of applying their learning. Many times, the work experience can lead to employment after or even during the final year. Getting your foot in the door is sometimes the biggest hurdle so working hard and impressing your employers is essential to help you stay on board with them. Part-time study route – day release or distance learning Duration: 4 – 6 years of part-time study usually based on one day in university with a study completed at home. Location: University, college, and home study. Age: 25 – 35-year-olds approximately. Benefits:
  • Gaining valuable on the job experience.
  • Getting paid for your work.
  • A mix of four days working and a day off to visit college/university.
  • Employers may pay for the college course but maybe not your time to attend. This would mean less or no debt to pay back once you start working.
Disadvantages:
  • Completing coursework and study after finishing work and the weekends can be hard especially if you have other commitments.
  • Duration to complete the course is stretched out over a longer period of time.
Outcomes: A longer time to complete the qualifications, but to offset that you will have more years of experience than someone who has chosen to do the course full time. This is truly valuable to any employer. Having your employer pay for the course obviously brings another benefit of less or no debt at the completion of the course. On the job experience route – No qualifications Duration: A lifetime. Location: Anywhere you choose. Age: 35+-year-olds approximately. Benefits:
  • Fallen into the position after years of experience maybe as a trade’s person or decided to have a construction career change.
  • A good practical idea of how quantity surveying is applied to that trade or construction in general.
  • Upskilling and learning new things.
Disadvantages:
  • No formal qualifications achieved
Outcomes: Generally, this approach is for people who have been in construction for a long time as maybe a trade’s person or another type of construction professional such as an engineer. These experienced people would have a very good idea of the way the industry works and probably a good idea of quantity surveying. Conclusion From my experience of part-time and full-time study, I feel the best way to becoming a top quantity surveyor faster with the right skills and knowledge is to go down the part-time route. Let us look at another trade to compare. How good would a carpenter be if they learned how to work from a text with little to no practical experience on the job…. they wouldn’t be able to do much on-site once they completed their qualifications. An employer would need to retrain and show them how things got done on-site so let’s face it, a textbook can only teach you so much being practical is 75% of the battle in construction. I hope you gained some insight and this article helped you maybe decide on how to become a quantity surveyor. Best of luck with your potential career and leave a comment with some feedback!