Even though Zuckerberg and Saverin may have created Facebook to ease the pains of socializing, it has become a great advertising platform. Do you know how Facebook makes most of its revenue? Yes, you guessed it; advertising! Why not get with the flow and take your business to Facebook? Do you already have a Facebook page for your business? If the answer is YES then great. If the answer is NO then you need to set one up ASAP. The process is quite simple and that is what we are here to help you with!
What is Facebook good for in construction?
Facebook is a great platform for sharing your vision mission and values of your business with potential customers and potential employees on social media. It is great for showcasing your work to potential customers and promoting your brand within your local area, nationally or worldwide.Why would I use Facebook for construction marketing?
One of the great things about Facebook is advertising that allows you to do targeting and retargeting. Its marketing allows you to dial in on your audience who you are sending you marketing messages. This means it can be completely focused on your target market.
Facebook allows you to use the platform that you create to find people who are potentially good fits for your business. Potentially good fits are people who are looking for the type of service you offer which makes it much easier to market your services to them. In this way, you can get potential customers without breaking a sweat.
When to start using Facebook for my business?
People who wait until they are ‘ready’ will always miss great opportunities. If you are waiting for the ‘right time’ to come then stop waiting; it will never come. Whether your enterprise is 2, 5 or 10 years you will still gain a lot from marketing using Facebook.How do I start using Facebook for my construction business?
Well, this is where we come into play. We have helped a number of businesses get on to Facebook. Note, however, that it takes time to see returns. Facebook has generally a long-term strategy for
- Building likes,
- Followers,
- People commenting on your information or
- Contacting you through Facebook.
What Facebook strategy is good for a construction business?
There are a number of different strategies for the different types of businesses in the construction industry. For instance, the strategy that electricians, plumbers, carpenters, landscapers would use will vary from that of a multinational construction company.
The trades businesses that focus on business to customer relationships; say a homeowner would use an offer promotion strategy for Facebook. For example, an electrician may offer a certain type of light fittings to be installed for a certain price if customers contact them through Facebook. These targeted offers would be shown to people in relevant areas as set out by the marketing strategy campaign groups on Facebook.
A multinational construction company may promote its vision mission and values in order to attract new professionals or tradespeople to their business. They may also promote things that they do outside of construction such as charity days, golf days or other things that they do for the local communities in which they operate.
What would I promote on Facebook and who would it reach?
As I stated above, there are a number of different things that you can promote on Facebook depending on the type of business that you're in be it business to business or business to customer. Some of the best stuff to promote is videos, blog posts and photos of your most recent work so that people can get an up-to-date view of what your business is up to.
So how can we help in facebook marketing?
Over the past four years, we've helped create and run numerous Facebook pages for six different businesses. We now have a small team that does all the work including setting up and management of the social media platform. We have a passion for construction and we understand the business models very well. Our mission is to combine this knowledge with our experience to help construction businesses get online and improve their online presence.
We would like to talk to you today! Give us a call or send us an email with a link to your website if you have one already so that we can discuss the potential of working together to get your business online. We are so excited to hear from you and satisfy all your marketing needs!
Great question! So how do potential customers find you your work in previous projects and the services you provide currently? If you already have a website they probably look there which is cool. If you do not have a website, where do people find you? In order to maximize your exposure to new customers having a website is essential. These days customers do a lot of research prior to buying from business and the first place they will look is the company website. When was the last time you looked in the Yellow Pages or anywhere else other than the internet to find out information about a new business or service? I bet you haven’t looked in a long time. I suppose now you do see why your business MUST be online in this day and age.
It is always great to have your own photos on your website. Photos of previous work, photos of past work and photos of your major achievements as a company whether that is employee recognition schemes or milestones within your business are good for your website. Professional photos are good but not mandatory as most phones today can take quality photos that can be used on websites. If you do not have any good photos of your own, there are tons of photo stock images and but can be to choose from. 
Yes, you do! Trust that these are great to have on your website. Whether it is a written review, a video review, a photo review or any other type of review; testimonials let potential customers know that people have used your service and have been happy with what you offering. The best way to get testimonials is to talk to your most trusted customers and just ask them for a review in their own words.
Determining an objective helps to focus your energy, time, and resources to a specific thing. Whether you are looking to grow revenue or increase the market share of a specific product/service, your objective must be clear and measurable. If your company has many revenue streams, it is best that you develop a marketing plan for each as their markets will vary. 
Determine opportunities for growth and work on those in which you already have an advantage over your competitors. Take into account the cost and barriers to entry. Challenge new markets that are most aligned to your business objectives.
It is almost impossible to come up with a perfect marketing plan. You will need to adjust it along the way. The key is to be realistic so that you do not end up stretching your resources too far. Be creative and promote to as many folks as you can comfortably manage to. Consider the extra hands you will require in case the marketing plan brings additional work as expected. Start looking for an alternative source of labor.
Compare your sales to the sales of the previous year. Are your efforts paying off? Request feedback from clients and measure it. What do they think of your customer service? Does your business have a good reputation? 
The list of marketing options in construction is endless. However, here are a few to start you off;
A keyword is a phrase that you type into a Google search bar in order to find what you are looking for. 
In order to set up a Google Ad Words campaign for a construction business, you have to segment your keywords into specific services. Each segment would then have its own landing page which contains the relevant keywords being typed in by potential customers. This means that when someone types in the keyword and your page appears the page is relevant to exactly what they are looking for.
As with most things made by man, Google Ad Words has drawbacks. For instance, it can be costly depending on the competition to get a keyword you are interested in pursuing. It is not a long-term solution. SEO is your long-term solution for your business website. Another drawback is that not all people like to click on the top three searches on Google; some people prefer to scroll all the way down to the organic search to find what they are looking for.
The profession does not require candidates to undergo a specific course before entering this field, however, a relevant subject study may help a lot such as a graduate coursework in Construction, Economics, Mathematics, Geography, etc.
When you use construction estimating software, you will consistently use the same of similar processes for each new build which will ensure that your processes are both reliable and predictable.
Construction estimating software can also create and maintain a database of financial information that can be modified and updated as needed. This will assist you in avoiding expensive overruns in future builds.
Integrating estimating into project management once the project has been won makes the process far simpler. In construction, there are many grey areas in terms of what the estimator can be allowed for. Ultimately the estimator has to imagine the building getting built long before any construction team is appointed. The software can greatly help the estimating team with conveying the allowances in the tender