29 Jan

Marketing for Construction Businesses

MARKETING IN CONSTRUCTION JOIN US ON LINKEDIN NOW and do not miss out on our latest blogs! You have probably heard the term ‘marketing’ being used severally to mean ‘selling’ or ‘advertising’ but is that all there is to marketing? Granted, these are fundamental elements of marketing, however, marketing goes beyond simply advertising to make a sale. It is a strategic plan highlighting the strengths and weaknesses of your construction business. Marketing allows you to make use of your competitive edge, pricing structure, and market demographics to drive sales. In marketing, as in most construction activities, it is crucial to plan and monitor performance. Why should you market your construction business? You have set up the perfect construction business. Your skills are top-notch, your customer service is excellent and your delivery prompt. Now all you have to do is open your doors and the sales will trickle right in, right? No.  For you to make sales and achieve the desired profitability, you must put in more work to attract customers to your business. Marketing enables you to expand your market while retaining existing clients. The market is full of businesses just like yours, if not better and consumers are spoilt for choice. Developing the right marketing plan for your business is a sure way to motivate people to pick you over your competitors. Is there a specific time for marketing your construction business? The competition starts as soon as you open your business and grows every moment thereafter. This means that there is no right time for marketing. However, marketing needs vary from business to business. For example, a new business may need to market itself in order to familiarize people with its products and services while an established business may require marketing while launching a new product or service. Developing a market plan Marketing is hardly a one-size-fits-all affair as marketing needs vary from business to business. This also means that each business comes with its unique marketing budget and target market hence the need for a market plan. A good market plan is thorough, competitive and all-inclusive. It must be monitored and adjusted where necessary. The construction business is rather dynamic therefore your marketing plan must be adaptable to the changing environment. The following are the steps to developing a sound marketing plan;

  • Set your goals
Determining an objective helps to focus your energy, time, and resources to a specific thing. Whether you are looking to grow revenue or increase market share of a specific product/service, your objective must be clear and measurable. If your company has many revenue streams, it is best that you develop a marketing plan for each as their markets will vary.  
  • SWOT analysis
Together with your staff, analyze the strengths, weaknesses, opportunities, and threats of your business. What advantage do you have over your competitors? How stable are you as a business? Does your team possess the required skills? What is your financial strength? What opportunities lie ahead of the business? Are you in a position to grab some of your competitors’ clients? Are your competitors’ charges much higher than yours? What problems do you foresee?
  • Market analysis
Determine opportunities for growth and work on those in which you already have an advantage over your competitors. Take into account the cost and barriers to entry. Challenge new markets that are most aligned to your business objectives.
  • Develop a budget
It is almost impossible to come up with a perfect marketing plan. You will need to adjust it along the way. The key is to be realistic so that you do not end up stretching your resources too far. Be creative and promote to as many folks as you can comfortably manage to. Consider the extra hands you will require in case the marketing plan brings additional work as expected. Start looking for an alternative source of labor.
  • The marketing mix
The next step is to create a list of possible avenues to reach your target audience. Examples include; local radio stations and television ads, the company website, social media, magazine and newspaper advertisements, sponsoring local events and community outreach. The composition of your marketing mix should be based on your target demographics. Analyze your past clientele to get a feel of who your average client is. Think out of the box to come up with the best mix.
  • Monitoring
Compare your sales to the sales of the previous year. Are your efforts paying off? Request feedback from clients and measure it. What do they think of your customer service? Does your business have a good reputation? Get to understand your business and the construction business as a whole. A marketing plan is only worth it if it helps your business to grow. Ways to market your construction business The list of marketing options in construction is endless. However, here are a few to start you off;
  • Social Media
Forget newspapers and magazines; the internet has become the go-to source of information. A strong social media presence is crucial for your construction business. Twitter, Facebook, and Instagram provide a platform where potential customers can access you at the touch of a button. You may post testimonials from actual people on your social media page so that potential customers can read. Put up pictures of sites you have worked on and encourage customers to do the same.
  • Online search engines
The co-founder of Fit Small Business, Marc Prosser advises that you should ensure your business appears at the top of online search engines especially locally. This is because the first place potential customers look is online.
  • Support local activities
Offer corporate sponsorship to a local community group, school or sports team. You may also form a company team of y our own and invite partners or customers to team-building competitions. Cara Moroze, King Rose Construction’s communication manager advises that this should be done annually.
  • Create a custom logo
Develop a custom logo that will help people recognize your brand. Companies such as apple and hp have maximized on this. It is hard to miss their products from a group of many.
  • Word-of-mouth
Partnering with local communities will get you free word-of-mouth advertising. If people associate your business with good deeds, they are likely to refer their friends and family to you. You may also develop a program to motivate customers to tell other people about your services. For example, you may offer a gift or discount for every referral a past customer sends you.

So How can we help?

Our company has been providing marketing solutions to businesses for four years now. Our small but dedicated team does all the work for you including;
  • SEO social media management
  • website creation
  • content management
  • content creation
Our passion for construction and understanding of the business is unmatched. This combined with knowledge and experience is what makes us the best at what we do. Contact us today and let us get you the online presence that your business needs. Right, let’s do this! Give us a call today or send us an email with a link to your website and we can chat the way forward for your business. We are so excited at the potential of working together to get your business online. We look forward to hearing from you. Measure Manage is committed to ensuring we satisfy all our customers’ needs at a reasonable cost. We always want to learn new ways to improve our services. Leave us a comment and let us know what you enjoyed and what you did not like. Remember, Measure Manage is always willing and available to answer your questions.

23 Dec

How To Become A Quantity Surveyor?

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How To Become A Quantity Surveyor?

  https://www.youtube.com/watch?v=DLq5qow2tq0 Quantity Surveyor or ‘QS’ as some might call it treats project costs the way an engineer would treat an electric circuit. They would find the best possible solution while creating maximum efficiency along the path to completion.

Personality Traits

Quantity Surveyor wears many hats during the course of a project. They are a problem solver, providing efficient and effective solutions during unexpected events or standoffs during the construction process. They are a mediator when it comes to helping teams figure out a solution to a bottleneck situation, using the mediation skills they come up with ideas that create win-win solutions for all parties involved. They can be a negotiator as well when it comes to negotiating the best price for an urgently needed item. All these traits gel together to create an effective and efficient Quantity Surveyor.

What to expect on the job

how do i become a quantity surveyor The work is on-site and offsite as well. The onsite work requires the quantity surveyor to have face to face meetings with the staff, get the lay of the land on the construction site and understand some of the issues being faced by the team on the ground. The quantity surveyor takes all their findings back to the drawing board in the office and prepares solutions in order to keep the project on track. The profession used to be male-dominated during the past many years, however more and more women are entering this industry and playing an effective role as a quantity surveyor. With many international construction companies working all over the world, the job may require local as well as international travel. This gives people of this profession ample exposure and great opportunity to learn from their international experience.


how to become a good quantity surveyorThe profession does not require candidates to undergo a specific course before entering this field, however, a relevant subject study may help a lot such as a graduate coursework in Construction, Economics, Mathematics, Geography, etc. Those who do not have a specialized degree may have to start off an assistant quantity surveyor going through the learning curve on the job. Professionals who have a specialized degree in the field have an edge. There are MSc courses in Quantity Surveying that teach you the essential tools such as cost management and budget allocation which are the primary requirements in this field. These courses usually take 4 years to complete if you are a full-time student. Some students opt for a part-time schedule wherein they are able to gain experience and learn theory at school at the same time.

How do you become a quantity surveyor?

  1. Full time study route
Duration: 3 – 4 years full time study (one year of placement) Location: University Age: 18 – 25 year olds approximately Benefits:
  • Fastest time to become qualified
  • In the holiday times you could secure a placement to put your skills into practice and possibly earn some money.
  • More time to complete coursework and study.
  • Generally not much time to work during term times due to the study loads and requirements so financially it can be difficult.
  • Courses can leave student with a lot of debt at the end which will need to be paid back once you start working.
  • Usually not much experience or practical skills gained during the course and employers would have to train you how actually work on the job.
Outcomes: Doing the full time course will mean you will be qualified faster. The workload of exams and coursework can be intense however you should have more time to complete the work in your free time. At the end of the course you will have a good text book idea of being a quantity surveyor but not much practical experience to use.   how do i train to be a quantity surveyor
  1. Part time study route – day release or distance learning
Duration: 4 – 6 years part time study usually based on one day in university with study completed at home Location: University, college and home study Age: 25 - 35 year olds approximately
  • Gaining valuable on the job experience
  • Getting paid for your work
  • A mix of working and a day off to visit college/university
  • Employers may pay for the college course but maybe not your time to attend. This would mean less or no debt to pay back once you start working.
  • Completing coursework and study after finishing work and the weekends
  • Duration to complete the course is stretched out over a longer period of time.
Outcomes: A longer time to complete the qualifications, but to offset that you will have the same amount of years of experience than someone who has chosen to do the course full time. This is truly extremely valuable to any employer. This way of becoming a quantity surveyor is in my opinion the best way as you get the best of both worlds.
  1. On the job experience route – No qualifications
Duration: A lifetime Location: Anywhere you choose Age: 35+ year olds approximately Benefits:
  • Fallen into the position after years of experience maybe as a trade’s person or decided to have a construction career change.
  • A good practical idea of how quantity surveying is applied
  • Upskilling and learning new things
  • No formal qualifications achieved
Outcomes: Generally this approach is for people who have been in construction for a long time as maybe a trade’s person of another type of construction professional such as an engineer. These experienced people would have a very good idea of the way the industry works and probably a good idea of quantity surveying. This type of approach can really help a person advance their career by learning another role in the industry.

Who would you work with?

how to become a quantity surveyor without a degree As a Quantity Surveyor, you can play an essential role along with the Architect. Architects provide blueprints for private and commercial buildings. Having a Quantity Surveyor by their side would be a great help in identifying project costs and deciding on the project resources. Landing a job with government authorities will allow you experience mega projects such as flyovers and highways. An efficient Quantity Surveyor would leverage these experiences in order to start their private practice as freelance Quantity Surveyor for private construction companies. Property Developers are ideal employers of Quantity Surveyors as they want to deliver best quality projects with minimal costs. With so much advancement in the field of construction, Quantity Surveyor is a great career to take up in the 21st century. In all these employment opportunities you will spend most of your time with Engineers, Contractors, Construction labors and Project owners. Conclusion From my experience of part time and full time study I feel the best way to becoming a top quantity surveyor faster with the right skills and knowledge is to go down the part time route. Let us look at another trade to compare. How good would a carpenter be if they learnt how to work from a text with little to no practical experience on the job….they wouldn’t be able to do much on site once they completed their qualifications. An employer would need to retrain and show them how things actually got done on site so let’s face it a textbook can only teach you so much being practical is 75% of the battle in construction. I hope you gained some insight and this article helped you maybe make a decision on how to become a quantity surveyor. Best of luck with your potential career and leave a comment with some feedback!  

21 Dec

4 Practical Benefits of Construction Estimating Services

4 Practical Benefits of Construction Estimating

In this article, we will look at four top practical benefits of using an efficient estimating service for your projects.


Effective construction estimating will help to streamline your processes by allowing you to have:
construction estimate template
  • All your estimates in one location
  • All estimating data in one location
  • A resource library to draw from previous projects
  • Less calculation errors
  • An easier review process once the estimate is completed
These points are just the start of saving you both time and money means you can spend more time in other areas of your business. When using software it will allow you to first be able to build up your companies projects. Secondly, it will help you nail your rates so that you can become super competitive whilst knowing exactly where the costs and risks are within a job. Thirdly helps you understand the true raw cost of the work so that you never go below that line and take on working unknowingly at a loss which unfortunately can happen when estimating isn’t done on properly! If an estimator is to leave your company there needs to be transparency and synergy between the estimating team members. Using software allows this to happen as the estimators have to use the software in a certain way – IE the estimators are talking the same language. It can be very frustrating and dangerous if you are trying to understand how someone has built up their monstrous spreadsheet if they are not there to telling you - eek!


Specific estimating and takeoff software will make it possible to:
construction estimating services
  • collate information from past projects,
  • establish a construction time frame, and
  • take advantage of streamlined systems and processes.
  • makes the tender period shorter meaning more tenders can be produced
  • Data can be shared easily with project teams to make sure tender allowances are tracked on site.
  • Estimates can be benchmarked on the time and actual cost of a task so that future estimates can become even more accurate.
Construction estimating software will enable you to pinpoint the true cost of each build and those projects you wish to tender for. Once you build up a few projects at first it will take some time to organize everything, make sure the rates are right and be comfortable with what the software is telling you. Then when a similar project comes in you can simply copy that project and reuse it, review and changes the rates as applicable and your estimate is done. This saves heaps of time in the long run. Estimating software will also enable you to keep an accurate track of important information such as:
  • subcontractor expenses
  • labour costs,
  • equipment costs,
  • material costs
  • backorders,
  • stored materials, and
  • those that have been used for recent projects.


construction estimating companyWhen you use construction estimating software, you will consistently use the same of similar processes for each new build which will ensure that your processes are both reliable and predictable. Construction estimating software can also create and maintain a database of financial information that can be modified and updated as needed. This will assist you in avoiding expensive overruns in future builds.


The professionalism afforded by up to date, streamlined construction estimating software will help to give your customers confidence in the services that you provide. If you are able to show them that you have put the effort into estimating their project correctly then this will look far better than competitors who are not able to show their breakdowns.
construction estimators for hireIntegrating estimating into project management once the project has been won makes the process far simpler. In construction, there are many grey areas in terms of what the estimator can be allowed for. Ultimately the estimator has to imagine the building getting built long before any construction team is appointed. The software can greatly help the estimating team with conveying the allowances in the tender
Comment below to us know which services help you to complete your construction projects effectively. We use numerous different software for our work and we would happy to share them with once you get in contact. Please do leave us a comment at the end, we would love to hear your experience with construction estimating software.

21 Dec

4 Good Practices for Construction Contract Administration

4 Good Practices for Construction Contract Administration

https://www.youtube.com/watch?v=iz8ocHmj-Fs&feature=youtu.be In this article about construction contract administration, we will look at what is required in terms of forming an effective and competent contract administration team that can oversee all processes effectively. Here we have listed our 4 top tips for construction contract administration success.

Create a superstar team

contract administration in constructionAs with most situations, having a great team is of utmost importance. Creating a contract management team that work together on logistical issues and to successfully meet deadlines is imperative. This means that the optimal team should:
  • Have great communication skills
  • Be detail oriented
  • Be decisive
These skills will help your team to stay on top of the whole process. In regards to experience amongst the team, it is best to have a senior person lead the team. Teams members can range from no experience to highly experienced. Having a mixture of experience levels means that the team should be able to cope with the workload of administering the construction contract.

Have a clear plan

contract administration process in constructionClarity around how the team will then manage your portfolio is essential. This means identifying each person’s key strengths and assigning work accordingly, taking into consideration objectives and timeframes. Contracts are a deeply important part of business operations, proper administration on is essential for:
  • making payments and monitoring deliverables
  • contracting with vendors that will be providing goods
  • contracting with other firms for professional services
Proper evaluation of contracts is essential for understanding whether each is helping or hindering the facilitation of the businesses overarching goals. Understanding the contract thoroughly will help you to create an effective plan. Once you understand the contract you can create systems and procedures that are too followed by the team members. These systems can be built around particular contractual terms or deliverables. Building systems will mean that the administration of the contract will be smooth and effective when it needs to be. It is always more difficult to get things right if the team has not understood or built these systems at the start of the contract.

Stay up to date with Tech

contract administration processUsing the correct technology is essential if you want to stay organised and on top of your performance. When considering tech solutions some things to consider are:
  • size of portfolio and likelihood of growth – you need a solution that can accommodate growth.
  • Data security
  • User access
  • Tech support availability
  • Storage capacity
Embracing technology in this day and age is very important. In the construction industry, we are very slow to make changes and use technology. The right technology can make administering construction contract much more effective. Training your team to use the software can be challenging due to the levels of understanding of technology amongst them.

Nurture Relationships

Though many, if not most, contracts expire within an allotted time, building and keeping good relationships with others in the field is really important in the long term.
contract administration servicesBuilding on your relationships with others will pay dividends in terms of business opportunities and cost, as well as a pleasant working environment of course. In marketing terms, it is cheaper to retain an existing customer than it is to gain a new one. In construction building relationships is so important. In international construction, it is important to know and understand the culture of the country you are working in. Making the effort to try and learn new languages can go a long way to nurturing relationships, as I found out on a recent trip to China.
  We love to hear from you. Please comment below to let us know your thoughts on construction contract administration. If you require these services please do not hesitate to contact us via our website, email, or on the phone. Our business focuses on the administration of all type of construction contracts.

30 Jul

What is a Contract Administrator in Construction?

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Contract Administrator in Construction

who is a contract administrator First of all, let's look at what constitutes a contract in the construction sector. In general, Contract administrator in construction is a legally binding agreement between two or more parties. In construction, this usually means between the main contractor and the subcontractor.A construction contract can also be between many other parties including the client and the main contractor, between a supplier and the contractor, or between a supplier and a subcontractor. Normally, at the start of a construction project, the contract administrator will read through the contract to make sure they understand exactly what is required. An experienced contract administrator is able to identify the advantages and disadvantages of the contract based on the scope of work it relates to.
Prior to the execution of the contract between the parties, the contract administrator’s role would be to review the contract and negotiate the most favorable terms possible for the parties they represent. Virtually all construction contracts require negotiation because of the risk profile each clause is likely to carry.
what do contract administrators doThe contract sets out the agreement between the parties. The clauses within the contract describe the agreement in detail to ensure that all parties are well aware of exactly what is expected of each of them at the various stages throughout the project. For example, the contract may include a clause requiring a party to provide evidence of insurance documentation in order to access the site, stipulating that he must be done before any work can start. These clauses comprise the set of rules the parties must adhere to if the contract is to run smoothly.

Types of Contract Administrator in Construction Project

Although the types of clauses a contract contains will vary from project to project, the following types are likely to appear in most construction contracts:
  • Payment clauses – detailing when payment claims can be submitted, setting out the time allotted for the other party to assess the claims, and indicating when the payment is due;
  • A variety of insurance-related clauses – the types of insurance and levels of cover that must be in place before any work can be carried out;
  • Limited liability clauses – setting out which party shall be held responsible if anything goes wrong on the project;
  • Dispute resolution clauses – if something does go wrong, what steps the parties must take in order to reach agreement; and
  • Many other causes.

Roles of Contract Administrator in Construction Project

construction contract administrationFor each of these clauses, the contract lays down the exact procedure the parties must follow to ensure that the project runs smoothly. The contract administrator’s role is to see that these clauses are followed by the party they are representing in a timely and professional manner. If the contract administrator in construction is dealing with payment matters. For example, they must follow the rules as set out in the contract. So that their parties will be paid the right amount on the due date. In order to administer the contract correctly, the contract administrator in construction must first understand how the contract is put together. A basic and general knowledge of legal terminology is therefore essential. An experienced contract administrator is able to see at a glance how the contract reflects both the scope of works. And the way the works have been programmed.
what is contract administrationThe contract administrator is responsible for notifying the other party of potential delays to the project. In this respect, timely notification is absolutely crucial as the other party will need to take appropriate action to avoid. Or at least minimize – the delay and avert any possibility of a dispute arising.During the course of the project, a good contract administrator will take into careful account the contract program. The actual program on site and the effects of delays.

What Does a Contract Administrator Do?

A contract administrator’s key responsibilities include: construction contract template Assisting in the preparation of subcontract packages construction contract agreement Assisting in drafting the scope of work and procurement schedules construction contract documents Issuing variations contract administrator duties construction Managing time extensions contract administration process in construction Processing progress claims construction contract management Overseeing detailed design and shop drawings commercial contracts administrator Co-ordinating and attending site meetings and providing technical expertise          if required. Construction contract administrators can be found in the following construction sectors: freelance contract administrator Infrastructure residential contracts administrator Commercial contract administrator mining Mining commercial contracts administrator Civil A professional construction contract administrator should be result-oriented. Quality-focused and detail-driven with hands-on experience of working across a broad spectrum of projects. If you need an experienced team of contract administration professionals working with you on your next project, feel free to get in touch with Measure Manage. Let’s discuss how we can serve your needs perfectly. Measure Manage is committed to ensuring we satisfy all our customers’ needs at a reasonable cost. We always want to learn new ways to improve our services. Leave us a comment and let us know what you enjoyed and what you did not like. Remember, Measure Manage is always willing and available to answer your questions.

24 Jul

What does a quantity surveyor do in construction?

what do quantity surveyors doAs a project stakeholder, you need to be sure your construction project is on time and on the budget, and that you're getting the best quality for your money – but how do you achieve this? In a nutshell, you call in a quantity surveyor: a professional, whose job it is to ensure that you receive maximum value for your money. Quantity surveyors will help you acquire premium quality materials and labour at the most cost-effective rates. From years of experience, they know that virtually any project can at any time be subject to unexpected costs, and they are there to keep things running smoothly whatever the situation. Here’s a list of the main things a quantity surveyor would do during any construction project:
  • Quantity take-off
  • Estimation
  • Cost control and management
  • Contract Management
  • Risk management
  • Procurement
  • Project management
Let’s take a look at each one in isolation.
what is a quality surveyor1. Quantity take-off – this is when a quantity surveyor uses drawings and designs to work out the amount of material and work items that need to be performed in order to complete a task. After measuring all the quantities, the quantity surveyor transfers them into a Bill of Quantities (BOQ). This is basically a shopping list. But instead of your groceries, it lists all the items that need to be completed in order to finish a task.
2. Estimation – once your BOQ is ready, an estimator can use it to build the rates in line with the list of quantities. So, for example, if the BOQ shows that there is 10m3 of concrete to be poured into a foundation, the estimator works out the cost of performing that task. This would include working out the cost of the concrete, the labour required to put the concrete in the right place, and the plant required to do the job. 3. Cost control and management – can occur at any stage during the project. As soon as a construction project has been initiated, the challenge of cost control and management starts, and with it comes another key role for our quantity surveyor. Controlling the cost from the very start is vital if the project is to be completed within a particular budget. Having been involved in setting the budget for a project, the quantity surveyor must ensure that the budget remains realistic as the project progresses. Unforeseen hurdles can increase costs. The quantity surveyor’s job is to minimize these costs throughout the project. This can be achieved by allocating risks to other parties. 4. Contract management - The quantity surveyor may also act as a negotiator during the construction. For example, if a certain change in the project is likely to affect costs, the surveyor may negotiate with the party concerned and reach a mutually beneficial solution. Sometimes, if the owner is running short of cash, the quantity surveyor can work with the bank to acquire extra financing for the project.
what is a chartered quantity surveyor5. Risk management – another important part of the construction that involves quantity surveyors. The ability to identify risks requires experience and knowledge of the challenges that have faced former projects. Identifying risks is a challenge in itself within an industry notorious for having so many. The quantity surveyor must also understand and take steps to compensate for any impact the risk may have on the project. At the start of a project, the quantity surveyor would generally populate a risk register, which would be managed throughout the construction process. When faced with absolutely unforeseeable risks – such as a key subcontractor going out of business – arising during the project, quantity surveyors have to manage as best they can.
6. Procurement – the purchasing of all the elements required in order for the project to go ahead. The quantity surveyor will generally be tasked with putting together subcontractor packages, scopes, lettings and procurement schedules. This includes preparing the correct project documentation and information to be sent out to other parties for pricing. Once the parties have submitted their tenders, the quantity surveyor reviews the prices and deals with any items that need clarification. After reaching a decision on the best value for money, the quantity surveyornegotiates a contract with the winning bidder. This process cantake from one day to six months depending on the complexity of the items being procured.
what is a quality surveyor7. Project Management – this is where a quantity surveyor can really get a hold of a project and make sure that it runsproperly. Project management makes demands on all the quantity-surveyor skills discussed so far. A quantity surveyor is truly one of the most valuable members you can have on your team. An experienced quantity surveyor will have all the qualities needed in order to succeed in the fields listed above. Thus making them a valuable asset to any construction team.A quantity surveyor is truly one of the most valuable members you can have on your team. An experienced quantity surveyor will have all the qualities needed in order to succeed in the fields listed above. Thus making them a valuable asset to any construction team.


As a quantity surveyor on a construction project, you are part estimator and part negotiator. It is therefore important to be an effective team player. Having strong quantitative skills helps candidates to prepare accurate budgets and reports that help stakeholders keep up to speed with project spending. With state-of-the-art construction projects being initiated in the year 2018 a quantity surveyor can play an effective role in the country’s economy.